Explaining The Different Logo Variations

A complete brand identity includes a variety of logos, not just one. A logo variation is an alternate version of your main logo. When hiring a designer for a full brand identity, you’ll typically receive a range of logo types, rather than just a single design

Think of a tree: the logo is one branch, while elements like typography, submark logos, and color palettes are essential branches that create a strong brand identity. Without these, your branding can lose focus and impact.

Primary Logo

The primary logo is your business’s main identifier, like the trunk of a tree, with other logo types as branches. It’s used most often on websites, business cards and marketing materials.

Secondary Logo

The secondary logo, or alternate logo, rearranges elements of the primary logo for more flexibility in design. It may be a simplified version or a square layout, making it perfect for social media profiles and graphics.

Submark Logo

The submark logo is the most simplified logo. It typically includes an icon or initials that can stand alone. Submarks are great for favicons, social media profiles, watermarks, stickers and website footers.

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