BRAND IDENTITY SERVICES
Your brand is the first thing they judge you by.
Most businesses are better than their brand makes them look. We fix that. A KateDesignedIt brand identity doesn't just look good - it makes people feel like they'd be foolish to go anywhere else.
CLIENTS FEATURED IN
PERCEPTION IS KEY
Let's be honest, which business would you trust?
You're good at what you do. But people decide who to trust before they ever experience it - and if your brand doesn't reflect that, they'll choose someone who simply looks more established.
That Canva logo you've been meaning to update. The inconsistent colours. It's not in your head - it's costing you clients. Clients aren't logical. They decide on feeling and first impressions - and a weak logo sends them straight to the business that took its brand seriously.
Would Louis Vuitton sell for thousands if their branding looked like a Canva template? Why would a client invest in your business, if you haven't invested in it yourself?
02.
01.
The Basics
Perfect if you're just starting out and want something clean, cohesive, and professional to launch with - think Instagram, first impressions, getting your business looking put-together from day one.
what's included
1. Primary Logo - Your main logo - the signature design that represents your business everywhere.
2. Brand Colour & Font
3. 2 Brand Visualisation Mockups - Real-life previews showing how your brand would look on things like packaging, business cards and your storefront"
4. Final Logo Files – PNG (Transparent Background), JPG, PDF & Vector Files
Want to customise this further? Add ons available eg. packaging, business cards, extra pages etc.
02.
Full Brand Identity
For the founder who's outgrown their DIY brand, or the one starting fresh and determined to do it right the first time. This is the complete system so your brand looks as great as your work already is, and people take you seriously the moment they land on your page.
what's included
1. Primary Logo - Your main logo - the signature design that represents your business everywhere.
2. Submark Logo - eg. Chanel's iconic CC or Louis Vuittons LV
3. Brand Guidelines Presentation - A presentation that shows you exactly how to use your brand consistently so it always looks professional
4. Brand Typography Suite - The exact fonts chosen for your brand so everything you write looks consistent
5. Brand Colour Palette with Multiple Shades - Your signature brand colours with exact codes so you always use the right shades everywhere
6. 1 Editable Social Media Template - A ready-made Instagram story template you can edit yourself for your content
7. 4 Brand Visualisation Mockups - Real-life previews showing how your brand would look on things like packaging, business cards and your storefront
8. Final Logo Files - PNG (Transparent Background), JPG, PDF & Vector Files
9. Brand Pattern - A repeatable design made from your logo, used as a background or texture - like on tissue paper, story covers, or packaging etc.
Want to customise this further? Add ons available eg. packaging, business cards, extra pages etc.
02.
03.
The Brand Blueprint
For founders who are done guessing. You don't just need a brand that looks good - you need to know exactly who you're speaking to, why they'd choose you, and where your business is actually headed. This package gives you the strategy behind the brand: your audience, your positioning, your direction - so every decision from here has a reason behind it, not just a guess.
what's included
Everything In The Full Brand Identity Plus:
1. Full Brand Audit: A detailed review of your current presence across all platforms
2. Brand Positioning Statement: Defining exactly who you are, who you serve, and why you’re different
3. 3 Detailed Customer Personas: A clear profile of your dream client, who they are, what they need, and what makes them buy
4. Competitor Analysis: An in-depth look at 3 to 5 competitors, their visual identity, messaging, positioning, and where the gaps are for you
5. Tone of Voice & Messaging Guide: So every caption, email and conversation sounds like you
6. Content Direction: What to post, how to show up, and what your audience actually wants to see
7. Brand Roadmap (Long-Term & Short-Term): Your direction for the next 6 to 12 months, plus the exact first steps to get moving straight away
8. Bio & Name Optimisation Across All Platforms: Instagram, TikTok, LinkedIn and beyond, rewritten to convert visitors into clients
9. Ideal Client Red Flags: Who to avoid, so you’re not wasting time and energy on clients who don’t align with your brand or bring out your best work
10. 45-Minute Strategy Call: A dedicated session to walk through everything and answer your questions, recorded for reference
11. Social Media Grid Direction: visual and content guide for your grid - colour themes, content pillars, and posting structure that turns your feed into a first impression that converts
12. 2 Add-Ons of Your Choice: Choose From: Business Card Design, Label Design, Packaging Design, Acuity/Booking Page Branding etc.
Want to customise this further? Add ons available eg. packaging, business cards, extra pages etc.
